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[MOD-01]Identity

Esteban Araya-Santiago

Product Manager since 2015

Ten years of consumer product at national scale. In-house at NBC and Telemundo, agency-side for The Wall Street Journal and Snapchat, most recently maternal health.

[MOD-02]Skills
  • Product strategy & roadmapping
  • 0→1 product
  • User research
  • Experimentation
  • Product analytics
  • Design systems
  • AI-augmented workflows
  • Multi-tenant platforms
  • Intercultural Leadership
[MOD-08]Tools
  • Claude Code
  • Jira
  • Linear
  • Notion
  • Confluence
  • Mixpanel
  • Adobe Analytics
  • SQL
  • GitHub
  • Figma
  • FigJam
  • Photoshop
  • Premiere Pro
  • After Effects
[MOD-06]Languagesspoken · written
  • Spanish
  • English
  • German
  • Portuguese
  • French

written spoken

[MOD-07]CitizenshipUS · EU · CR
Costa RicaBrooklynPortugal
[MOD-05]Selected Work02 total
  1. The redesigned Telemundo and NBC New York apps on three phones — a normal news day, a breaking-news state, and a full-bleed breaking layout.[W-01][NBC Universal]

    How do you convince 36 newsrooms and one giant corporation to build the same app?

    Ninety percent of this job is not tickets and requirements. It is public speaking, organizational structure, and the business underneath. Five rooms, thirty-six newsrooms, one year of engineering — and what it took to get every one of them to say yes.

  2. Three phones showing Bloomberg, Them, and CNN publisher stories in Snapchat Discover, ringed by Snap's ghost stickers on a yellow field.[W-02][↗ Big Human]

    Optimizing publishing workflows for Snapchat's media partners

Full index →

[MOD-04]TrajectoryWork history

  1. 2023–2026

    Senior Product Manager · Pacify

    Owned product architecture, budget, KPIs, and roadmap for Pacify's shift to a doula-led maternity-care platform, leading both the app redesign and the delivery of a new web platform. On top of that, restructured how the team works for AI-augmented delivery.

  2. 2022–2023

    Senior Product Manager · Big Human

    Led product projects from established brands like The Wall Street Journal and Snapchat to early-stage startups like Oye Wellness ($3.5M pre-seed), PopChew (food delivery), and Fibo (crypto/real estate).

  3. 2019–2022

    Senior Product Manager · NBC Universal

    Led the ground-up rebuild of all 36 NBC/Telemundo local news and weather apps — article page views +109%, total page views +130% in the first 60 days. Ran Product & Design through a VP's extended leave and the leadership transition that followed.

  4. 2015–2019

    Product Manager · AFS Intercultural Programs

    Migrated 50+ partner websites onto a 20-language multisite so local organizations could run themselves without a developer. Drove Agile adoption and persuaded leadership to fund the first product team.