Esteban Araya-Santiago
Product Manager since 2015
Ten years of consumer product at national scale. In-house at NBC and Telemundo, agency-side for The Wall Street Journal and Snapchat, most recently maternal health.
- Product strategy & roadmapping
- 0→1 product
- User research
- Experimentation
- Product analytics
- Design systems
- AI-augmented workflows
- Multi-tenant platforms
- Intercultural Leadership
01Bio
Product manager with 10 years of experience in products people use every day: Doula-led maternity care at Pacify, nationwide digital media platforms at NBC and Telemundo, and agency-side work for The Wall Street Journal and Snapchat. My design sensibility, data-driven approach, and ability to guide teams in leveraging AI tools without sacrificing quality make me an impactful addition to any team.
2023–2026
Senior Product Manager · Pacify
Owned product architecture, budget, KPIs, and roadmap for Pacify's shift to a doula-led maternity-care platform, leading both the app redesign and the delivery of a new web platform. On top of that, restructured how the team works for AI-augmented delivery.
2022–2023
Senior Product Manager · Big Human
Led product projects from established brands like The Wall Street Journal and Snapchat to early-stage startups like Oye Wellness ($3.5M pre-seed), PopChew (food delivery), and Fibo (crypto/real estate).
2019–2022
Senior Product Manager · NBC Universal
Led the ground-up rebuild of all 36 NBC/Telemundo local news and weather apps — article page views +109%, total page views +130% in the first 60 days. Ran Product & Design through a VP's extended leave and the leadership transition that followed.
2015–2019
Product Manager · AFS Intercultural Programs
Migrated 50+ partner websites onto a 20-language multisite so local organizations could run themselves without a developer. Drove Agile adoption and persuaded leadership to fund the first product team.